Vita Apsīte
The challenge
The challenge was to develop a brand identity that strikes the perfect balance between professionalism and approachability. It was essential to create visuals and messaging that convey both the psychologist’s expertise and her deep commitment to client care. We needed to ensure that the brand would resonate with clients, making them feel at ease while also building trust in the psychologist’s services.
What we did
We began by carefully crafting a brand identity that is both strategic and research-based, ensuring it aligned with the psychologist’s mission. The logotype we developed combines a wordmark with a psychology symbol, featuring a blooming flower to symbolize growth and healing. The color palette of deep aubergine, rosy pink, and beige was chosen to create a calming and inviting atmosphere.
This thoughtful design extended to a user-friendly website and a suite of professional materials, including business cards, signage, and appointment cards, all designed to maintain a consistent and welcoming brand presence. The final outcome is a polished and cohesive brand identity that perfectly captures the psychologist's mission to help clients blossom through therapy. This new branding has not only enhanced the warmth and professionalism of her practice but also supported her in expanding her business, attracting more clients, and strengthening her online presence.
Psychology
Rebranding
Web design
Graphic design
Photography
Art direction
2022-2023
The brand represents a psychologist’s commitment to providing a therapeutic space characterized by both professionalism and warmth. It is crafted to evoke feelings of trust and comfort, showcasing the psychologist’s focus on creating a supportive environment where clients can experience personal growth and healing.