Silazari
The challenge
Our challenge was to design a cohesive brand identity and website that conveyed the serene beauty and inviting ambiance of the chalets. We needed to create a visual narrative that would appeal to a diverse audience, showcasing the location’s natural charm alongside the modern comforts offered by the chalets. The design had to blend elements of nature with a contemporary aesthetic, ensuring the brand resonated with those seeking both relaxation and convenience.
What we did
Drawing inspiration from the surrounding landscape, we crafted a brand identity that reflects the natural tranquility of the location. We chose a calming color palette of blues, greens, and earthy tones, and designed a logotype that subtly incorporates a tree symbol, representing the forested setting. To emphasize the coastal aspect, we introduced a wavy pattern that evokes both the sea and sand.
For the website, we focused on creating an intuitive user experience, allowing visitors to easily explore the chalets, amenities, and booking options. Every design element was carefully selected to enhance the sense of calm and relaxation. The end result is a cohesive brand identity and a visually engaging website that effectively communicates the unique appeal of these seaside chalets, making them the perfect retreat for those seeking an escape into nature.
Hospitality
Rebranding
Web design
Graphic design
Art direction
2023–2024
The brand captures the charm and serenity of a family-owned business offering seaside chalets in Latvia. It embodies the peaceful retreat experience provided by chalets nestled in a tranquil forest by the sea. The brand emphasizes the harmonious blend of natural beauty and relaxation, inviting guests to unwind in a serene, picturesque setting.