Doggy spot
The challenge
We were tasked with creating a solution that not only addressed the practical needs of dog owners in an urban setting but also resonated with the playful, friendly nature of dogs themselves. The challenge was to design a mobile, sustainable, and sturdy structure that could be easily assembled and disassembled, while also standing out in a busy city environment. Additionally, the project needed to encourage community engagement, inviting dog owners to share their experiences and ideas for a more dog-friendly city.
What we did
We developed Doggy Spot as a two-part communication design project: a physical dog stop and an interactive website. The dog stop was designed with practicality and visibility in mind, featuring a bright yellow color to ensure it stood out in the urban landscape. The structure includes everything a dog owner might need—a bag dispenser, a trash can, and a base designed for dogs to comfortably meet their natural needs.
To reflect the urban environment’s lively, sticker-covered aesthetic, we adorned the dog stop with colorful messages that encourage interaction and direct users to the project’s website. The website serves as a platform for dog owners to share their experiences, discuss challenges, and exchange ideas on creating a more dog-friendly city. By blending practical design with playful elements, we created a solution that is both functional and engaging, making it easier for pets and their owners to navigate and enjoy city life.
Pets
Branding
Web design
Graphic design
Art direction
Concept development
Photography
2020-2021
Doggy Spot is a pop-up urban stop designed to make city life more comfortable and convenient for dog owners and their four-legged friends. Responding to the need for a more dog-friendly urban environment, Doggy Spot addresses common challenges faced by dog owners in Riga, such as the lack of waste bins, grass patches, and dog parks. The project doesn’t just offer a practical solution; it also opens up a dialogue about the needs of dogs and their owners in urban spaces, fostering a more inclusive and accessible environment for everyone. With a bright, eye-catching design inspired by urban road signs, Doggy Spot is a welcoming and practical addition to the city streets, making it easier for pets and their owners to enjoy their time outdoors.