Daile
The challenge
The challenge was to craft a brand identity that went beyond the typical accessory. We needed to capture the essence of a product that, while simple, carries a deeper value. The brand had to be seen as an essential part of the wearer’s life, not just a scrunchie. It needed to convey confidence, maturity, and a natural, effortless appeal—qualities that resonate with its target audience. The goal was to create a visual identity that was as versatile and complementary as the brand itself, with a memorable and distinct touch.
What we did
We developed a brand identity that beautifully balances femininity with boldness. Using a palette of beige and rosy, red tones, we crafted a look that is both soft and daring, perfectly reflecting the brand's personality. The cherry illustration was incorporated as a signature element, symbolizing that “cherry on top” moment—the final touch that completes and enhances. This thoughtful design not only resonates with the brand's core values but also elevates it beyond just an accessory, making it an integral part of the wearer’s daily style and identity.
Accessories
Branding
Concept development
Photography
Art direction
Illustration
2022
This brand is all about adding that perfect finishing touch—think of it as “the cherry on top” of any fashion ensemble. Designed for the modern woman who values style, confidence, and practicality, the brand’s products are more than just accessories. They are trendy, light, and naturally gorgeous, seamlessly complementing any look. The signature product, a versatile scrunchie, not only enhances the wearer’s personality and taste but also offers unique benefits like extra hair protection and a discreet storage space for daily essentials.