Amber Vet
The challenge
Our task was to create a brand identity that captured the essence of this distinctive clinic. The challenge was to blend the clinic’s rich seaside heritage with a visual representation of veterinary care, while also conveying a sense of warmth and comfort. The goal was to move away from the typical clinical look and create a brand that felt personal, inviting, and connected to its natural surroundings.
What we did
We crafted a brand identity that harmoniously combines the clinic’s local roots with its dedication to veterinary excellence. The color palette, inspired by the sea, sand, and forest, along with touches of turquoise to represent veterinary care, was carefully selected to evoke a sense of calm and trust. The brand symbol, featuring a dog and cat intertwined with a cross, subtly ties back to the clinic’s medical expertise while maintaining an inviting feel. To reinforce this approachable tone, we chose typography that adds to the brand’s friendly and welcoming appearance. We extended this identity across various deliverables, including signage, a website, business cards, and a photo board inside the clinic for pets and their owners to capture special moments.
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Veterinary
Branding
Web & digital design
Graphic design
Art direction
2023–2024
This full-service veterinary clinic, located by the seaside in Latvia, is unique in its approach, offering a wide range of services in a warm and welcoming environment. Unlike typical veterinary clinics that often feel sterile, this clinic creates a cozy, homey atmosphere where both pets and their owners can feel at ease. Drawing inspiration from its coastal location, the brand reflects the natural beauty of the sea, sand, and forest. The clinic is committed to providing exceptional care, ensuring that every visit is a comfortable and positive experience for all.